Pencil Card
The PencilCard project was initially launched in beta, receiving outstanding feedback with an impressive 82% user retention rate. Following this success, the debit card kit was released to the public, demonstrating the robustness of the fintech stack that underpinned it. This launch marks the beginning of a significant new chapter for Pencilton, showcasing its leadership in innovative financial solutions designed for teen
Design Approach
In addition to developing brand standards and designing over 200 variations of the PencilCard, I worked on creating a cost-effective packaging solution. The goal was to maintain a balance between affordability and quality, enabling the Pencilkits to be sold at a price point of ₹99 while providing a premium unboxing experience.
Packaging Details:
The packaging consisted of the following components:
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Envelope: Designed with front and back views, ensuring the branding is clear and the layout efficient.
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Address Slip: A simple, printable insert to accompany the package.
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Cardholder: A structured design that securely holds the card, incorporating minimalistic branding elements for a sleek appearance.
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Three-Fold Pamphlet: Included to guide users through activation and highlight benefits, maintaining user engagement from the start.
Process and Prototyping
The packaging design for PencilCard involved continuous prototyping and an iterative process to ensure cost-effectiveness and user satisfaction. Starting with initial sketches, multiple prototypes were developed, testing materials, dimensions, and visual elements. User feedback from pilot groups and internal stakeholders informed each revision cycle, leading to ongoing adjustments. The final prototypes represented the actual production design, validated for durability and user engagement. This method allowed the product to meet quality standards while maintaining affordability, resulting in a sleek, functional packaging solution sold at ₹99.
References of the design in process
My Role
Brand Standard Development: I led the development of cohesive brand standards to ensure all design elements of PencilCard maintained a consistent and engaging visual identity. This process involved defining core guidelines such as color schemes, typography, and iconography that represented the brand's innovative and youth-centric approach.
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Design Variations: I worked extensively on designing and refining over 200 card variations, addressing user preferences and reinforcing brand consistency. This broad exploration ensured the final products appealed to a diverse teen demographic.
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Cost-Effective Packaging: I also focused on creating a simple, cost-effective packaging solution that enabled Pencilkits to be sold at an affordable rate of ₹99. This strategic approach balanced quality and production efficiency, making the product accessible while maintaining a premium feel.
Final Product
I managed the entire launch of PencilCard by leading marketing and branding efforts to ensure a cohesive and impactful product introduction. This involved creating a comprehensive brand strategy, designing promotional materials, and overseeing digital campaigns to build excitement and awareness. I worked closely with cross-functional teams, including design, content, and social media, to craft consistent messaging across all platforms. The branding emphasized PencilCard’s unique features, such as its NCMC compliance and teen-focused benefits, positioning it as an innovative financial tool. These efforts led to strong market engagement and a successful product debut.
